Questions, answered.
What is CultureDive?+
CultureDive is an insight to action platform for consumer brands and talents. We combine AI-driven brand analysis with social and cultural listening into a single dashboard — so you always know how your brand is actually perceived, both by AI systems and by real people conversation online.
Who is CultureDive built for?+
We work with consumer brands and talents in fashion, beauty and personal care, wellness, food and beverage, sports and entertainment. If you're trying to understand how your brand is showing up to your customers online and increasingly to AI tools, CultureDive is built for you.
What exactly do I get as a client?+
Every client gets:
- A custom data dashboard, updated on an ongoing basis, tracking how your brand is perceived and discussed
- A written insights and action plan translating the data into concrete recommendations
- Direct access to our strategy team to help with your findings and prioritise next steps
You're not buying a tool you have to figure out, you're buying an insight analysis and a clear action plan.
How does the Culture Resonance Index actually work?+
Our metric set pulls together how your brand is talked about across AI systems and real cultural conversation and distills it into a single, trackable number alongside the “why” behind it. We keep the underlying methodology proprietary but the output is always the same: a clear, comparable read on your brand's position and what's driving it.
How is this different from other AI monitoring or social listening tools?+
Most tools are expensive, complex, or simply tell you what's happening — not what to do next. CultureDive changes that by combining cultural signals, providing clear recommendations, and scoring opportunities so teams can act faster. Designed by expert analysts and powered by AI, it delivers actionable intelligence, not just data.
Do I need a data or analytics team to use this?+
No. That's the point. You don't get a raw data dashboard and a “good luck” — you get a dashboard that speaks to you, with a detailed explanation and a plan, written in plain language, that tells you what it actually means and what to do with the findings.
How often is my dashboard updated?+
Update frequency depends on your plan tier. All clients who sign up for the retainer get ongoing monitoring rather than a one-off snapshot, so your dashboard reflects how perception is shifting over time, not just a single moment.
What does onboarding look like?+
There is no onboarding as such. We just start with a short discovery process to understand your brand's intended positioning and goals. From there, we set up your tracking, deliver your first dashboard and action plan, and schedule monthly check-ins to review results and actions together.
How is pricing structured?+
Pricing is a one-time setup fee plus an ongoing monthly plan, scaled to the size and complexity of your brand. We'll recommend the right tier for you based on a quick conversation about your goals — reach out and we'll walk you through it.
What happens after the analysis and action plan — do you help us create what is required?+
Yes. Beyond the insight dashboard and action plan, we work with a network of content partners specialised by channel, who deliver creative solutions built for industry executives. Through these partnerships, we can bring in creative assets and talent to help bring it to life — this will strengthen your relationship with your audience and grow your brand's cultural resonance over time.
How do I get started?+
Get in touch through our contact form or book an intro call.