Built on a simple idea: culture has depth.
Most tools only read the surface. We go deeper.
We find, compare, and explain the gap between your brand's intended story and its actual one.
Below the waterline is where the real work happens — this is what “AI-powered and human-judgment” actually means in practice.
Listen & Collect
We pull what's visible: AI model outputs, social conversations across channels, press mentions, product reviews — everywhere your brand shows up unprompted.
Analyze
We compare these market and consumer signals against your intended positioning to find where the story splits, and quantify it in a Culture Resonance Index.
Insights & Action Plan
We develop strategic insights, the reasons behind the gaps, and an action plan to grow your brand.
We're currently onboarding brand partners and building select case studies alongside them.
Everyone shows you the tip. See the whole iceberg.
Data tells you what happened. We tell you what it means for your brand — and exactly what to do next.
| For your brand | Launchmetrics | Brandwatch | CultureDive |
|---|---|---|---|
Social & media listening Mentions across social, news and forums | Yes | Yes | Yes |
AI answer-engine visibility How ChatGPT, Perplexity, Gemini & others describe your brand | Limited | No | Yes |
Every channel, one place SEO, social, media, web & AI answers — not five separate tools | Partial | Partial | Yes |
Affordable No enterprise contract or sales call required to see pricing | No | No | Yes |
Built for brands & creators Consumer brands and content creators — not just Fortune 500 marketing departments | No | No | Yes |
| For your brand | Launchmetrics | Brandwatch | CultureDive |
|---|---|---|---|
Culture Resonance Index Measures the gap between the brand you're building and how AI & real audience conversation actually describe you | No | No | Yes |
A tailored action plan, every cycle A specific next step for your brand — not a generic dashboard export | No | Top tier only | Yes |
Closed-loop attribution Proves whether your last move actually shifted the narrative — before we recommend the next one | No | No | Yes |
A dashboard that learns Adapts to your brand's own goals as they evolve — not a static, one-size-fits-all template | No | No | Yes |
Data → insight → recommendation → strategy A complete pipeline, not just a report you have to interpret yourself | No | No | Yes |
Who builds it The lens your data gets looked through | Software & data engineers | Software & data engineers | Marketing and creative strategists |
Comparison based on publicly available information as of July 2026 — company websites, published reviews, and public pricing pages. Please refer to each company's own site for the most current details. “Limited” and “Partial” reflect features confirmed to exist but with no public evidence of depth, methodology, or self-serve availability at the time of writing.
Data tells you what happened. We tell you what it means.
See where your brand's story and its reality have drifted apart — and exactly what to do about it.